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Yayinci: Google
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How can we better understand customers?
Google TechTalks
July 18, 2006
Ely Dahan
At MIT's Sloan School of Business, Ely Dahan taught high tech marketing and new product development. He now develops new models and methods for developing products at UCLA's Anderson School of Business. Dahan has developed internet-based market research methods, mathematical models of parallel and sequential prototyping, the economics of cost reduction, and strategies for mass customization. Prior to entering academia, he was national product manager for W.R. Grace and NEC until 1984, when he founded a computer networking company in Maryland, serving as CEO until the firm was acquired in 1993. He is the recipient, along with his coauthors, of the INFORMS...
Etiketler:[google] [howto] [better] [understand] [customers]
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Yayinci: kmbctv
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Customers Upset Over Cash Ban On iPhones
Some customers are upset over Apple's new payment restrictions on iPhones.
The $400 iPhone is expected to be a popular purchase this holiday season, but you have to use a credit card to buy it, and there is a two-phone limit per customer.
Apple announced it will not accept cash or Apple gift cards as payment for an iPhone. "You can't buy it using an Apple gift card? That doesn't make sense," one customer said.
KMBC's Maria Antonia talked with employees at the Apple store at the Plaza about the new policy. One worker admitted that "it's crazy" not to accept an Apple gift card.
Apple representatives have said the company wants to discourage unauthorized resellers from modifying the devices so they work on networks other than the intended carrier, AT&T.
An Apple worker said the credit card is required to set up a cell phone plan.
Etiketler:[] [kmbc] [kansas] [city] [iphone] [apple] [no] [cash] [policy]
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